Finding a Job

Repackaging yourself

Whether you have been out of the job market for some time, or are just looking to make a change you need to consider your branding. When companies focus on their product branding they look at the key selling points that get attention, make someone take a closer look and possibly read more

When you are in the market for a new job you need to think about your key and unique features and how to present them successfully to recruiters. If you are a mom that has been out of the workforce for some time or have been stuck in a boring job how you frame your message is critical to ensuring that your resume stays at the top of the pile

Transferable skills are the skills we develop in one context (work/study/involvements/sport) that can easily be useful and applicable to another context. If you’ve worked with people as a teacher, you can easily work with people in sales or marketing. If you’ve been in charge of organizing your annual church conference for years, you have event-management skills. It is vital to dig deep and be aware of what skills you have developed in all aspects of your life (not just salaried jobs) and to remember that it is the skills that matter, more than the function or role. Attributes, your personal characteristics, are also important - they make you unique and are of enormous interest to the recruiter.

In looking for a new job, it is our job to sell our skills and attributes so that the recruiter is immediately intrigued, and can then see clearly (through our letter, resume and interview) that we have what is required. Try to think of what key skills you have developed and then how you can repackage them in a meaningful way (teaching as training, organizing as planning or event-management, dealing with people as client service or relationship-building), using terms that recruiters can relate to and which increase employment possibilities rather than limit them.

How, you may ask? Well, let’s take an example of a mom who has great experience in advertising as a graphic designer. But now, 2 babies on, she’s looking for anything interesting, creative, part-time, working with people (and well paid, of course!). She has to think carefully about how she wants to brand herself...she could go the obvious route: graphic designer with 10 years’ experience in advertising, creative skills, in design training. But will she perhaps have more success in her current quest if she rather focuses on her transferable skills and personal attributes: creative and energetic designer, excellent project-management skills, loves working in a team and taking responsibility, good with time-management, attention to detail and client service.

Most importantly don’t forget to customize the message to the employer – emphasize how these transferable skills will be beneficial to the company in the role that you are applying for

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GajGal is an expanding community of mothers helping mothers. Our motto “Get a Job | Get a Life” is based on the belief that for mothers wanting to get back into the workforce, finding a job with “the right level” of flexibility, empowers working mothers to live life on their own terms and better control their own destiny.
GajGal aims to address this “new reality” through four core components:

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