What's new - Fashion & Trends

Mothers can't do without their smartphones

Smartphones are the all-purpose device that mothers can't do without, according to an August study from BabyCenter, which found that in the past year alone, the number of US mothers using smartphones increased nearly 34%. And 46% of these mothers admitted being addicted to their smartphones. In fact, when asked which device they would keep if they could only choose one, more than seven out of 10 mothers who owned a smartphone, tablet and PC said they would keep their smartphones and scrap the rest.

At least nine out of 10 mothers say they keep the phone on them while shopping in stores, watching TV, in the car, in bed and in the kitchen.

How are mothers using smartphones? They are do-everything devices. Mothers were 38% more likely than the general population to use their phones to be more efficient and half as likely to use them for fun and entertainment compared to the general population. In addition, US mother smartphone users engage in a wide variety of activities on their smartphones, with more than half performing nearly every smartphone activity the survey asked about, from looking up health info to watching videos to banking to social networking, to texting, to nearly everything in between.

Motherhood also changes how mobile mothers use their smartphones. After having children, respondents were more likely to search for parenting and pregnancy information as well as increased activity on children’s apps and parenting social media sites.

Still, despite their dependence, mothers feel ill-at-ease about their smartphones. Mothers were 15% more likely than the general population to view their phones as essential tools but also 17% more likely to think of them as “necessary evils.” Additionally, nearly one-third of US mothers on smartphones felt their smartphones distracted them from parenting, representing something an attitude shift from 2011, when just 18% said the same. This is indicative of the way in which smartphones have become an inescapable, but also fraught, part of everyday parenting.


Read more  here


See more in the 'What's new - Fashion & Trends' section

Comments


Be the first to add your comments




Comment on this article



Login to submit a comment

 

  Discover Card Miles Application

 

What we offer

GajGal is an expanding community of mothers helping mothers. Our motto “Get a Job | Get a Life” is based on the belief that for mothers wanting to get back into the workforce, finding a job with “the right level” of flexibility, empowers working mothers to live life on their own terms and better control their own destiny.
GajGal aims to address this “new reality” through four core components:

  • 1. Job Search and Matching tools to streamline finding the perfect fit for flexible work arrangements.
  • 2. Access to Benefits that in the traditional work environment have been provided by full time employers. GajGal helps to provide a critical mass of members to ensure access to a range of benefits options that we are continually working to expand and improve on.
  • 3. Working Mother Community to provide access to news, blogs and articles of interest and importance to working mothers and a social networking community that working mothers can interact with and draw on for support.
  • 4. The Entrepreneur Zone is for mothers aiming to start their own business and expand on the concepts of working mothers helping working mothers succeed.

Success stories

GajGal Testimonial

Shayne Duke
“Using your Benefits link made it easy to select from a wide range of health insurance offerings and narrow down the various plans available that best fit my needs. Being able to make a side by side comparison of the details further helped me make an informed decision on a plan with great rates. The application is swift and uncomplicated”

GajGal Testimonial

Amy Rogers
“ WOW this is a fantastic idea aimed at a true need. I have had a hard time preparing to go back to work after staying home with my two kids for the past 4 years. I am so excited to start adding my requirements and get started on the search. The Latest News and Benefits are an excellent idea. I would come here to read this even if I wasn't looking for a job right now”