Latest News & Current Events

Rebranding Feminism

Times are changing and there is often a concern that women's hard won rights are under attack. Womens movements need to change with the time and the question can be asked "Does feminism need rebranding?" Elle magazine in the U.K. thinks so,and invited three British ad agencies—Brave, Mother and Wieden + Kennedy—to work on it with three feminist groups.

The results,which are published in their November's issue, are shown below. What do you think do any of these get to the heart of the issue?

Agency Brave, working with teenage campaigner Jinan Younis, produced a flow chart called "Are You a Feminist?"

Mother, working with the newly launched Feminist Times, created an ad focused on equal pay.

And W+K, teamed up with online magazine Vagenda, produced an ad about stereotypes that women have to deal with.

See the work below and share your thoughts with us.

 

—Flow chart from Brave and Jinan Younis:

—Ad from Mother London and the Feminist Times:

Ad from Wieden + Kennedy London and Vagenda:

 


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