Stay Fit and Healthy

Certainly not 'Simply Orange' Juice from Coca-Cola

You have no doubt seen Simply Orange juice prominently on display in your local supermarket.  Many people choose it because they believe it is a less processed, more natural choice than other brands.

Simply Orange is owned by Coca-Cola and a new investigation by Bloomberg Businessweek shows that it is a "hyper-engineered and dauntingly industrial product.", which is made using a process Coca-Cola call "Black Book". Since juice production is full of variables, including a peak growing season of only 3 months, this methodology was created to produce consistent orange juice year round. They won't tell anyone exactly how the Black Book formula works, but the consultant who designed it, Bob Cross of Revenue Analytics, shared some information with Bloomberg Businessweek.

2013_02_10.png 
Black Book is an algorithm that includes data about consumer preferences and the 600 flavors that make up an orange. Coke matches this data to a profile detailing acidity, sweetness, etc. so that they can blend batches to replicate the same taste and consistency. Black Book also incorporates external factors, such as weather patterns, anticipated crop yields, and cost pressures to allow Coke to plan ahead and ensure they have supplies on hand.

Coca-Cola's Brazilian partner, Cutrale, processes the oranges, which are grown to Coke specifications. Satellite imaging allows them to order growers to pick their fruit at the best time, as determined by Black Book. The fresh-squeezed juice is stored in Cutrale's silos and transported via a 1.2 mile underground pipeline to Coke's packaging plant, where it is flash-pasteurized. It is then piped to storage tanks where it is slowly agitated and covered with a nitrogen gas blanked to keep out oxygen, which has been sucked out of the juice, as it will cause it to spoil.

The batches from different crops and seasons are separated, based on orange type, sweetness, and acidity. Blend technicians follow Black Book instructions, adding natural flavors and fragrances captured during squeezing back into the juice to make up for the flavor lost in processing. "When the juice is stripped of oxygen it is also stripped of flavor providing chemicals. Juice companies therefore hire flavor and fragrance companies, the same ones that formulate perfumes for Dior and Calvin Klein, to engineer flavor packs to add back to the juice to make it taste fresh. Flavor packs aren’t listed as an ingredient on the label because technically they are derived from orange essence and oil. Yet those in the industry will tell you that the flavor packs, whether made for reconstituted or pasteurized orange juice, resemble nothing found in nature," explains Alissa Hamilton, author of Squeezed: What You Don't Know About Orange Juice.

If you're looking for an all-natural orange juice experienceyour best bet is to juice it yourself, go to a juice bar, or just enjoy a whole orange instead


See more in the 'Stay Fit and Healthy' section

Comments


Be the first to add your comments




Comment on this article



Login to submit a comment

 

  Discover Card Miles Application

 

What we offer

GajGal is an expanding community of mothers helping mothers. Our motto “Get a Job | Get a Life” is based on the belief that for mothers wanting to get back into the workforce, finding a job with “the right level” of flexibility, empowers working mothers to live life on their own terms and better control their own destiny.
GajGal aims to address this “new reality” through four core components:

  • 1. Job Search and Matching tools to streamline finding the perfect fit for flexible work arrangements.
  • 2. Access to Benefits that in the traditional work environment have been provided by full time employers. GajGal helps to provide a critical mass of members to ensure access to a range of benefits options that we are continually working to expand and improve on.
  • 3. Working Mother Community to provide access to news, blogs and articles of interest and importance to working mothers and a social networking community that working mothers can interact with and draw on for support.
  • 4. The Entrepreneur Zone is for mothers aiming to start their own business and expand on the concepts of working mothers helping working mothers succeed.

Success stories

GajGal Testimonial

Shayne Duke
“Using your Benefits link made it easy to select from a wide range of health insurance offerings and narrow down the various plans available that best fit my needs. Being able to make a side by side comparison of the details further helped me make an informed decision on a plan with great rates. The application is swift and uncomplicated”

GajGal Testimonial

Amy Rogers
“ WOW this is a fantastic idea aimed at a true need. I have had a hard time preparing to go back to work after staying home with my two kids for the past 4 years. I am so excited to start adding my requirements and get started on the search. The Latest News and Benefits are an excellent idea. I would come here to read this even if I wasn't looking for a job right now”