Education

3 Little Girls Smash Gender Stereotypes

Fewer than 3 in 10 graduates in science, technology, engineering, and mathematics are women. And barely 1 in 10 actual engineers are women. Early in a girl's life, the toys marketed to her are usually things that don't encourage her to enter those fields.

GoldieBlox intends to change that by teaching them while they are young that these fields can be fun. GoldieBlox, is a construction-themed board game that nearly doubled its Kickstarter goal in 2012. Game developer Debbie Sterling designed GoldieBlox to combine young girls' love of reading and characters with the engineering themes of toys typically more popular with boys, like Legos and erector sets.

In the toy company's glorious debut holiday Ad looking to break gender stereotypes, GoldieBlox flips the Beastie Boys song 'Girls', one of the most anti-feminist songs of the 1980s, recasting it as an empowering theme for young women. As the machine's workings unravel, the girls sing modified Beastie Boys lyrics: "It's time to change/We deserve to see a range/'Cause all our toys look just the same/And we would like to use our brains."

Watch and enjoy

 

If you like what GoldieBlox is doing to innovate for girls' toys, and you want to see them win a chance at airing their commercial in the Super Bowl,paid for by Intuit as part of a small-business contest you could vote here

Share this if you think we need more girls interested in engineering!!!


See more in the 'Education' section

Comments


Be the first to add your comments




Comment on this article



Login to submit a comment

 

  Discover Card Miles Application

 

What we offer

GajGal is an expanding community of mothers helping mothers. Our motto “Get a Job | Get a Life” is based on the belief that for mothers wanting to get back into the workforce, finding a job with “the right level” of flexibility, empowers working mothers to live life on their own terms and better control their own destiny.
GajGal aims to address this “new reality” through four core components:

  • 1. Job Search and Matching tools to streamline finding the perfect fit for flexible work arrangements.
  • 2. Access to Benefits that in the traditional work environment have been provided by full time employers. GajGal helps to provide a critical mass of members to ensure access to a range of benefits options that we are continually working to expand and improve on.
  • 3. Working Mother Community to provide access to news, blogs and articles of interest and importance to working mothers and a social networking community that working mothers can interact with and draw on for support.
  • 4. The Entrepreneur Zone is for mothers aiming to start their own business and expand on the concepts of working mothers helping working mothers succeed.

Success stories

GajGal Testimonial

Shayne Duke
“Using your Benefits link made it easy to select from a wide range of health insurance offerings and narrow down the various plans available that best fit my needs. Being able to make a side by side comparison of the details further helped me make an informed decision on a plan with great rates. The application is swift and uncomplicated”

GajGal Testimonial

Amy Rogers
“ WOW this is a fantastic idea aimed at a true need. I have had a hard time preparing to go back to work after staying home with my two kids for the past 4 years. I am so excited to start adding my requirements and get started on the search. The Latest News and Benefits are an excellent idea. I would come here to read this even if I wasn't looking for a job right now”